The Effects of Advertising, Perceived Benefit, UI/UX, IS Security Model, and Satisfaction Towards the Actual Usage of Digital Payment

Bank Indonesia (BI) reported 993 million digital payment transactions in 2022, totaling Rp 98.45 trillion, reflecting a notable rise in both the volume and value of these transactions. Previous studies have shown that consumers' decisions to incorporate digital payment methods into their routine transactions are influenced by their perception that using these methods will benefit them during transactions, along with the security and risks that they have considered and chosen to trust. Ads and promotions are considered in separate research as factors in customer satisfaction and consequently affect the actual use of digital payment systems. The conditions serve as the basis for this study. The purpose of this study is to examine the effects of the IS security model, advertising, perceived benefit, UI/UX, and user satisfaction on the actual usage of digital payment methods among Gen Z in the Jabodetabek area. The data that involved in this study were collected from 739 respondents with ages that range between 18 to 24 (Gen Z) who use digital payment methods. Utilizing a quantitative method and the Structural Equation Model - Partial Least Square (SEM PLS) to analyze the data, this study brought light to what degree the aspects of confidentiality, integrity, availability, advertising, perceived benefit, UI/UX, and user satisfaction factor into the actual usage of digital payment method, with percentages of (3.5%), (10.4%), (8,5%), (7%), (28.6%), (15.8%), (23.4%) respectively. This research will be useful for the growth of digital payment methods.