Social media and archeological museums in Greece: A pre-post COVID-19 study

Websites and social media sites offer opportunities to museums to extend their audience and raise the level of participants’ engagement. Greek museums, especially in major cities, use social media to communicate and provide all the necessary information to visitors. The purpose of this study is to investigate how the use of social media and the use of a website can facilitate the promotion of museums and inform potential visitors. The research focuses on Greek archaeological museums and aims to shed light to the social media scenery in 2019, before the advent of COVID-19 and just after the end of the COVID-19 decease, trying to investigate if there are any differences between the two periods.