Economics of Banana Marketing in Goalpara District of Assam

The present study was conducted in the district of Goalpara, Assam to examine the economics of marketing in the district covering a total sample size of 258 banana growers. The banana growers were stratified into five groups based on land holding viz., Marginal (Below 4.0 ha), Small (4.0-8.0 ha), Semi-Medium (8.0-16.0 ha), Medium (16.0-40.0 ha) and Large (40.0 ha and above). The study mainly based on primary and data were collected through pre-tested survey schedule through personal interview method of sampling. The Shepherd formula for marketing efficiency was used to analyze the data. The results revealed that Jahaji Banana, Seni-Champa Banana and Malbhog Banana were banan varieties grown in the study area. The banana growers used four marketing channels in the district. Results revealed that for marketing of Jahaji Banana, Seni-Champa Banana and Malbhog Banana, the marketing channel I, Channel IV and for Channel I were most efficient Channel for marketing of banana.