Research on International Trade Development Path of Small and Medium-sized Enterprises in the Context of E-commerce Trade

With the rapid development of Internet technology and the advancement of globalization, e-commerce has become an important part of international trade activities. In this context, how to expand the international market and enhance the competitiveness of small and medium-sized enterprises with the help of e-commerce trading platform has become a hot issue in current research. This paper first summarizes the development of e-commerce trade and its impact on the international trade of small and medium-sized enterprises (SMEs), and then analyzes the current situation and main problems of the international trade of small and medium-sized enterprises. On this basis, it puts forward the development path and strategy of SMEs' international trade under the background of e-commerce trade, including establishing e-commerce trade platform, strengthening supply chain management, utilizing cross-border e-commerce, strengthening brand building, and innovating service mode. This paper aims to provide theoretical support and practical guidance for SMEs to carry out international trade under the background of e-commerce trade.