REVIEW PAPER ON E-COMMERCE
Consumer’s preference towards online shopping is increasing day by day as evolution of smartphone and internet connectivity. This trend will continue in upcoming time. This review paper on e-commerce identifies about the scenario of e-commerce consumer’s profile. This paper compares online and traditional shopping behaviour of consumer, perceived risk and influencing of e-commerce. Last part of this paper is about advantages and disadvantages of e-commerce from the consumer’s perspective.
Authors
- Hemen I. Kalaria
- Dhiren D. Pandya
Publication Details
- Journal
- INTERNATIONAL JOURNAL OF INNOVATIONS & RESEARCH ANALYSIS
- Published
- 2024-09-30
- DOI
- https://doi.org/10.62823/ijira/4.3(i).6901
- Citations
- 28
- Primary Topic
- ICT Impact and Policies
- Type
- article
- Field-Weighted Citation Impact
- 1.28