Enterprise personnel management in the digital economy: efficiency factors and features of support

The article studies enterprise personnel management, efficiency factors, and features of its provision in the digital economy. The relevance of issues related to enterprise personnel management in the digital economy is determined by several key factors that reflect modern trends and challenges in the business world. First, with the development of digital technologies, such as artificial intelligence, big data (Big Data), cloud computing, and the Internet of Things (IoT), business structures are forced to adapt to new conditions. Digital transformation permeates all aspects of enterprise activity, including personnel management. This creates a need for new approaches and opens exciting opportunities for organizing work and improving efficiency and productivity by introducing digital tools. Although both Ukrainian and foreign scientists have devoted their work to studying issues in personnel management, various aspects, including the existing problems of personnel management in the digital economy, require further research, considering modern business conditions. The digital economy has been proven to impact traditional sectors such as industry, services, trade, and public administration. It helps to accelerate innovation, increase labor productivity, and stimulate economic growth, but it also poses new challenges to society, particularly about data security, privacy, and regulation. It is emphasized that the organizational and economic support of the company’s personnel management in the digital economy requires a comprehensive approach that combines technological innovations, changes in the organizational structure, and new models of economic management. Integrating these elements is essential to ensure the enterprise’s competitiveness in the market. The main components of providing personnel management for the enterprise in the digital economy are substantiated (organizational changes, economic support, digital tools of personnel management, motivation and development of personnel, risk management). Keywords: enterprise, personnel management, digital economy, digital technologies, digital skills, efficiency, software.