SAVINGS AND THRIFT AMONG WORKING WOMEN IN KERALA: A STUDY WITH REFERENCE TO KOLLAM DISTRICT

Women are getting empowerment through literacy and employment. The biggest motivation of the working women is needing the sheer economic necessary with growing rate of inflation. To help the family by adding some meager resources women are working, which facilitate to meet the financial needs and reduces the financial stress. But it is the best aid only to solve the temporary problems. Women are aware of financial services offered by both governments are private financial institutions to save their hard-earned income. This paper is attempted to study the constraints faced toward saving by people especially working women