Sheikh Abdullah Al‐Salem's use of soft power and public relations: Transformation from emirate to state

Abstract This paper describes the main factors that helped facilitate the transformation of Kuwait from an Emirate ‘Emarah’ (a non‐state) to an internationally recognised state during the rule of Sheikh Abdullah Al‐Salem from 1950 to 1965. It identifies the soft power actions and public relations communication strategies that facilitated the transformation of Kuwait from Sheikhdom to statehood. Sheikh Al‐Salem's strategies set the foundations for Kuwait to become recognised and respected in international affairs, not only in the Middle East but also globally. Data were collected and reviewed from the academic literature, from public records, legal documents, letters, press releases and newspaper and magazine articles as well as songs and TV interviews. The evidence shows that Sheikh Al‐Salem's use of soft power actions and public relations techniques were influential in facilitating the formation of the new state and made Kuwait an important player in the international arena while maintaining Arab nationalism and Islamic values.