CUSTOMER RELATIONSHIP ASSESSMENT USING FUZZY LOGIC

Sustainability is an important approach for all organizations. Social responsibility is also included among the important principles of sustainability. This responsibility involves activities for employees, customers, society and other stakeholders. Communication with customers is important in transport companies. This research evaluates the quality of customer communication within a transport company and proposes improvements following fuzzy logic modeling. The results obtained show that customer relations must be constantly improved. Research limitations refer to the sample of companies involved in the present research.