METHOD TO DEVELOP HYBRID MANAGEMENT MODELS FOR R&D PROJECTS BY USING A MORPHOLOGICAL ANALYSIS MATRIX

Management professionals are increasingly adopting hybrid implementation models for applicative R&D projects, specific to dynamic environments, for rapidly adapting to various challenges. In this paper, being aware of the inadequacy of traditional management models in today's volatile and innovative socio-economic landscape, we made somehow a literature review and we adapted a method that, based on the use of a morphological analysis matrix, allowed us to prepare, by implementing in the first phase a focus-group pilot, the elaboration of personalized hybrid models, targeting mainly, as an original approach, research – development - innovation (RDI) projects. In the future, we intend to validate the method, through a case study evaluation, aiming to provide professionals with appropriate managerial solutions by developing a guide for selecting the best practices and adopting high-performing hybrid management models.