Features of Worldview Perception Among Speakers of Yakut and Russian: Associative Field Analysis of Stimulus Words DYOL — SCHASTYE

This article analyzes the associative fields of the stimulus words DYOL and SCHASTYE, which are central to the linguistic consciousness of Yakut and Russian speakers. Investigating the underlying processes within language enables us to uncover the ethnocultural specificity of a community’s linguistic consciousness — a snapshot of the real-world image at a particular period in the life of an ethnic group. The focus is on identifying both commonalities and distinctions in the perception of happiness among speakers of the two languages, as well as the ethnocultural nuances in their worldviews. A comparative analysis of the associative fields of the stimulus words DYOL — SCHASTYE is conducted using Y.N. Karaulov’s “semantic gestalt” methodology, which includes delineating semantic zones, determining types of connections between stimuli and responses, and employing a quantitative assessment method to measure the overlap of associative fields. The analysis reveals significant shifts in the value priorities of Yakut speakers in recent years. While happiness was previously associated with family, children, and material wealth, con-temporary perspectives increasingly emphasize aspects such as fulfilling work, travel, career advancement, and self-care. This reflects modern social trends where happiness is linked not only to material factors but also to personal growth and self-actualization.