Consumer Perception And Willingness To Pay For Plastic Bags In Somalia's Traditional Markets: Evaluating The Ban's Effectiveness

The policy prohibiting the use of disposable plastic bags in Somalia represents a governmental effort to mitigate plastic waste accumulation. The policy's effectiveness remains uncertain, as it is implemented solely in modern retail stores, whereas the primary source of plastic bag waste originates from traditional markets. This study seeks to assess consumer perceptions of government policies concerning the ban on disposable plastic bags in traditional markets, as well as their willingness to pay for each plastic bag utilised. Data were collected through a survey questionnaire administered to consumers of traditional markets. The study's results indicated that most consumers concurred with the policy's implementation in traditional markets, albeit with a recommendation for gradual application. The implementation of paid plastic bags was also agreed upon. Their argument relies on the belief that the policy may enhance public awareness and concern regarding the reduction of disposable plastic bag usage. The average value of consumers' willingness to pay for a plastic bag is variable, indicating that consumers remain inclined to pay higher amounts. To decrease the utilisation of plastic bags within the community, it is essential to either increase the cost of plastic bags significantly or to explore alternatives, such as shopping baskets, reusable bags, or environmentally friendly plastic options