DIGITALIZATION AS A FACTOR OF COMPETITIVENESS IN THE SINGLE INTERNATIONAL DIGITAL MARKET

The article deals with topical issues related to the creation of a single international digital market. The conditions under which the industrial complex of Ukraine should function in the near future are under the influence of globalization. The most influential factors of these processes are digital transformation, pandemic and military conflicts. Brief information on the essence of these processes is provided. It is noted that digitalization is carried out within the framework of economic policy, which in the EU is aimed at creating a single international digital market. The characteristic features of this process are given. The creation of a single digital market is one of the main prospects and challenges of our time. Digitization has created a world without borders, and its implementation requires a new form of management based on its specific properties. This process requires solving a number of practical and political issues in the economic and trade relations of the international community. Ignoring these processes, or biased assessment in approaches to their implementation can lead to catastrophic consequences in ensuring the competitiveness of individual enterprises, regions and the entire country. It is noted that the problem of regulating the single digital market is to ensure the possibility for the single market to work in the digital world in the same way as in the analog one. This means ensuring better access for consumers and companies to electronic goods and services throughout the EU, as well as creating conditions for the development of digital networks and services and maximizing the growth potential of the EU's digital economy.