RESEARCH OF BUSINESS PROCESS MANAGEMENT SYSTEMS FOR INNOVATIVE DEVELOPMENT OF E-COMMERCE IN THE CONTEXT OF DIGITALIZATION OF ENTERPRISE ACTIVITIES

The article discusses the main approaches to business process management in the context of innovative development of e-commerce. Business process management systems are critically important for the innovative development of e-commerce in the context of digitalization. They enable businesses to effectively implement new technologies, streamline their processes, and increase overall competitiveness. A study of business process management systems for the innovative development of e-commerce has been carried out, which is an important step towards improving management processes in the digital economy. It is concluded that the use of business process management systems for the innovative development of e-commerce contributes to increasing the efficiency, flexibility and adaptability of enterprises, which allows to quickly respond to market changes and ensure high quality of customer service. The basic components of business process management systems for innovative development of e-commerce in the context of digitalization of enterprise activities have been formed and analyzed, including process modeling, process automation, data management, change management and customer focus. The introduction of these components contributes to increasing the efficiency, flexibility and competitiveness of enterprises in rapidly changing market conditions. Further research and implementation of business process management systems will help industrial enterprises adapt to rapidly changing market conditions and achieve long-term success.