The Illusion of Grandeur: Parallels Between the Great Gatsby and We Work’s Rise and Fall

This paper explores the striking parallels between F. Scott Fitzgerald's The Great Gatsby and the real-life case of WeWork under CEO Adam Neumann. The analysis demonstrates how literature can provide valuable insights into contemporary business phenomena by examining themes such as illusion versus reality, the pursuit of unattainable dreams, and the eventual collapse of facades. The comparison underscores the timeless relevance of literary narratives in understanding and interpreting real-world scenarios, particularly in the context of business ethics, leadership, and corporate governance.