Effectiveness of Personalized Marketing Strategies on Customer Retention

In today's competitive business landscape, the efficacy of personalized marketing strategies in fostering customer retention has become a pivotal area of inquiry. This research paper investigates the impact of personalized marketing on customer retention across various industries, utilizing a mixed-methods approach to gather and analyze data.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2024-10-23
DOI
https://doi.org/10.36948/ijfmr.2024.v06i05.29212
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Effectiveness of Personalized Marketing Strategies on Customer Retention

Gunjeet Khemka -
International Journal For Multidisciplinary Research
Digital Marketing and Social Media
article

Effectiveness of Personalized Marketing Strategies on Customer Retention

Gunjeet Khemka -
article en

Abstract

In today's competitive business landscape, the efficacy of personalized marketing strategies in fostering customer retention has become a pivotal area of inquiry. This research paper investigates the impact of personalized marketing on customer retention across various industries, utilizing a mixed-methods approach to gather and analyze data.

International Journal For Multidisciplinary ResearchVol. 6(5)
Industry, innovation and infrastructure
Openalex Percentile: Top 70%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Effectiveness of Personalized Marketing Strategies on Customer Retention — Gunjeet Khemka - · International Journal For Multidisciplinary Research (2024) | TGRS Research Map | TGRS