PECULIARITIES OF THE ACTIVITIES OF WOMEN CULTURAL AMBASSADORS WHO CREATE A POSITIVE IMAGE OF UKRAINE IN THE WORLD IN THE CONTEXT OF THE RUSSIAN-UKRAINIAN WAR

The article emphasises that public diplomacy is one of those areas and dimensions where a woman, using all her skills, can best prove herself. After all, public diplomacy really has no restrictions, reservations, templates, frameworks, clearly defined rules and canons, protocol and regulations. It can have a wide variety of manifestations, include different tools, and at the same time speak freely to any foreign-language, foreign-culture audience. Today, especially in times of war, a woman of any profession can become influential in the field of public diplomacy, and this will be valuable in helping Ukraine. However, it is now important to support Ukrainian women, open up new opportunities for development, teach public diplomacy tools, promote the potential of public diplomacy at the community level, and create special organisations, platforms, initiate discussion and expert platforms so that Ukrainian women unite, share experiences in public diplomacy, seek and find material and spiritual resources for projects, and thus feel more confident and bold - this will be invaluable to our country. Everyone can engage in public diplomacy. And in the context of Russia's current brutal war against Ukraine, it is a duty for all Ukrainians: both those who have recently been forced to move abroad and those who have long lived in exile and are part of the Ukrainian diaspora. Even those who leave Ukraine for a short time for one reason or another unwittingly become ambassadors of their country. Today, any step, contact, speech, appeal, or larger action by a Ukrainian man or a Ukrainian woman may result in the attention and positive attitude of a foreigner who is a representative of the civil society of a particular country, which in turn may provide financial or military assistance to Ukraine. However, on the other hand, public diplomacy, in my expert opinion, is not for everyone. It is, indeed, a very thorough and complex phenomenon, something that requires flair, experience, practice, knowledge, skill, mastery and considerable resources, both intellectual, spiritual and material.