Gaya Bahasa Lead Berita Pada Kanal Daerah Media RRI.Co.Id

Nowadays, online media has become the primary source for public to access information. These platforms offer a diverse range of content, from business and politics to technology and entertainment. News, as an informational product of online media, plays a crucial role in conveying facts and ideas that are engaging to the audience. This study aims to analyze the application of language style in writing leads on the regional channel of rri.co.id Jakarta network. The methodology employed is descriptive, utilizing data collection techniques such as literature review, direct observation during an industry internship at Radio Republik Indonesia, and interviews with editorial staff. From the analysis of 10 news articles published in December 2023, it was found that only 20 percent of the leads met the concise criteria (30-45 words), while 80 percent exceeded this limit. The most frequently used elements were "What" and "Who."The conclusion of this research indicates that the leads in news articles on the regional RRI.co.id channel do not fully meet all 5W+1H elements and the necessary concise characteristics to attract readers' attention. This suggests a need for improvement in lead writing to be more effective in delivering information to the public. This study provides insights into the importance of language style in online journalism to enhance news appeal.Keywords: Online media, Lead, 5W+1H