Research on High-quality Development of Premade Food Industry from the Perspective of Supply Chain Management -- Take Freshippo as an Example

In recent years, with the acceleration of people's pace of life, the concept of premade food continues to be hot, the premade food industry has developed rapidly as well as the market scale has expanded. Supply chain is a crucial link in premade food industry chain. The proper supply chain management is of great significance to the high-quality development of the precooked dish industry. At present, there are still a series of challenges and deficiencies in the supply chain management of the prepared dish industry. Perfect food safety supervision system, sinking cold chain logistics network and intelligent supply chain management have become the focus of sustainable development of this field. This paper selects Freshippo as the research object, studying the challenges and development opportunities faced by the current premade food industry in the supply chain management through the case analysis method, and then proposes corresponding supply chain management optimization countermeasures to solve these problems, aiming to help the healthy and vigorous development of the premade food industry.