Do digital agricultural technology extension services promote the adoption of organomineral fertilizer use? Evidence from China

The development of Internet information technology has given digital agricultural technology extension services advantages over earlier agricultural technology extension models, rendering them more conducive to the pursuit of sustainable and environmentally friendly agricultural development. This study leveraged survey data from 1167 farmers in Shaanxi and Gansu Provinces and used the propensity score matching method to elucidate the impact and mechanism of the digital agricultural technology extension service on the adoption of organomineral fertilizer. The results indicate that farmers who had used digital agricultural technology extension services had a 7.2% to 10.2% increase in the probability of adopting organomineral fertilizer compared with their non-user counterparts. In addition, adoption intensity increased from 7.0% to 9.9%. Secondly, digital agricultural technology extension services indirectly influence farmer adoption behavior by shaping their perceptions of benefits and reducing transaction costs. Also, this study examined the heterogeneity in the adoption of organomineral fertilizer facilitated by digital agricultural technology extension services. The findings of this study provide policy recommendations for advancing the use of digital agricultural technology extension services and enhancing organomineral fertilize adoption rates of farmers.