Research on Collaborative Strategy of Supply Chain Management under the Background of NIKE Mass Customization

Abstract: With the continuous advancement of technology and the popularization of the Internet, consumers' demand for personalized products is increasingly high. Traditional production modes have been unable to meet consumers' demands for product uniqueness and personalized experiences, which requires manufacturing enterprises to shift towards mass customization modes with unique advantages in production efficiency and cost control. Taking Nike as an example, this paper analyzes its supply chain problems based on its financial report. It then explores Nike's mass customization process using C2M and 3D printing, as well as information collaboration methods in the supply chain. Additionally, the paper analyzes AR-based virtual fitting technology and evaluates Nike's internal matrix organizational structure for customization and collaboration. From the perspectives of Nike's technology level and internal organizational structure, this paper analyzes the supply chain management and information collaboration process in its mass customization process, aiming to provide references for related manufacturing industries in enterprise operation and technology application during the mass customization process.