Research on New Star of Anime Game Based on Genshin Impact's Success Factors and Potential Troubles

Abstract: Genshin Impact is one of the most widely influential and profitable Chinese games to date. So far, its achievements include but are not limited to winning the "Sony PlayStation Partner Awards", and winning the "TGA Best Mobile Game" award in 2021 and 2022. The success of Genshin Impact is legendary, and it is also a milestone in Chinese games. Studying the success of it is of great significance to the development of the game industry. This article started with the previous research on Genshin Impact and other anime games, combined with the current background of the game industry, and analyzed the underlying factors behind its tremendous success from three perspectives: the production level of Genshin Impact itself, IP publicity, and operation, and meeting the needs of players. Additionally, it delves into potential challenges that Genshin Impact may face from three aspects: the game's narrative and character design, player feedback and communication, and goals for game industrialization. Lastly, recommendations are presented for each of these fields. This article improves the strategic consideration of Genshin Impact in terms of profitability and improves the viscosity of game players.