Financial Analysis of Apple's Product Pricing Strategy

Abstract: Due to the rise of other domestic mobile phone brands, iPhone updates have slowed down and become less attractive to consumers, resulting in excess iPhone inventory. In response to this situation, in early 2024, Apple began to implement a price reduction strategy, and the price of Apple's iPhone dropped significantly. Given this phenomenon, this paper studies the financial status of Apple in the past three years, including profitability, operating ability and debt-paying ability, and puts forward the problems of Apple's declining cash flow ability in recent years, weakening short-term debt-paying ability, and unsalable inventory products. However, gross profit margin increased slightly and net profit margin on sales was also little changed. Finally, the paper analyzes the reasons for the sharp price reduction of the iPhone and puts forward some suggestions for Apple's future development, such as strengthening product innovation, promoting old products, and reducing the backlog of old products.