Development Strategies for Service-based Human Resources Business in Digital Age: The Case of Leadership Factory

Abstract: This research mainly takes the leadership factory as an example and, through analysis, points out the future development path for service human resources business. During the COVID-19 period, the development of the human resources industry was hindered, as reflected in the development of products, markets, and human resources itself. Service human resources companies have seized the most important product demand during COVID-19 and completed product changes. However, with the end of the epidemic era, market saturation also means that products need to be updated and iterated accordingly. Market diversity, uncertainty, and the development of the times have brought difficulties and risks to enterprises. Therefore, companies need to gain a foothold in the new era market. This study found that companies can specify their future development plans through five aspects: digital technology, diversification, professional capabilities, market penetration, and sustainable development capabilities. This research conference provides ideas for the future development of most service-type human resources business.