Leadership Training in the Era of Digital Transformation: Case Study of Amazon

Abstract: Enterprises are entering the digital transformation era to adapt to rapidly changing market conditions and technological advancements. As organisations undergo digital transformation and reshape their business models and practices, this study explores how digital technology facilitates the development of new business models, changes corporate interaction channels, and the positive impact of digital transformation on leadership training. As a global leader in e-commerce and cloud computing, Amazon provides lessons and insights for other companies' leadership training in digital transformation through an in-depth study of its leadership training models and practices. This study explores in depth the impact of digital transformation on leadership training, analyses the effectiveness and challenges of leadership training in the context of digital transformation, and how to innovate leadership training models in the context of digital transformation. Analysing the case of Amazon enriches and improves the existing leadership training theories and provides new research perspectives and ideas for the academic community.