Application of In-Feed Advertisements on Social Media - Taking RED as an Example

As a new type of advertisement supported by Big Data Calculus, in-feed advertisement is sought after by a wide range of brand merchants. The article introduces two basic advertising of feed: basic orientation and behavioral orientation. Basic orientation categorizes users based on region, age, gender, and login device, while behavioral orientation tags users based on their searches, comments, likes, and deeper engagement with bloggers. This article studied in-feed advertisements and their impact on the process of the RED platform, from clicking on the homepage to completing the advertisement push. Besides, the advantages of the long exposure time of traffic on the RED platform were listed, as well as the importance of search behavior and high-quality content for the platform, and there were also suggestions for search engine optimization (SEO). Finally, it is concluded that in-feed advertising can achieve precise advertising placement and brand promotion by leveraging the basic and behavioral characteristics data of each user on RED, creating many classic successful cases.