Exploring the Visual Communication of Illustration Narrative in Brand Promotion Through the Symbolic Meaning of Thorn Elements

Abstract: In todays market, the use of visual representations is increasingly prevalent, with illustrations becoming a key promotion tool. Due to their ability to deliver immediate and powerful impact on viewers, illustrations are now a top choice for companies in advertising. Various styles and techniques of illustration have evolved, enriching the artistic language of advertising; different combinations of elements can evoke diverse reactions and interpretations among audiences. This paper aims to establish a framework for the use of illustration in advertising by analyzing a specific element and its symbolic meanings. It begins with a discussion of the fundamentals of symbolism in illustrations, followed by a detailed analysis of thorn as an artistic concept. The paper concludes by demonstrating how these strategies can be applied in market, offering guidance for future product design and promotions.