Modern Marketing Platform for Surin Farmer Group

The objective of this research was to create a modern marketing platform for the Surin Farmer Group and evaluate user satisfaction with the platform. The platform development process involved integrating the Line application (Line), which is highly popular among farmers, to provide convenience and user-friendly functionality. The Software Development Life Cycle (SDLC) process was employed to assist in system development, and the tools used for system development included Visual Studio Code, PHP as the programming language, JavaScript Library (jQuery), and MySQL database management system. Additionally, the LINE Frontend Framework or LIFF, a technology used for connecting Line applications, was incorporated. The principles of a LINE business account (Line OA) were applied to enhance the development into an online marketing platform. The study included a sample of individuals interested in buying and selling products online in Surin province. The sample groups consisted of 20 farmers from Surin province and 50 general users. The research findings indicated that the developed platform is effective and responsive to user needs. The satisfaction evaluation results revealed that the sellers (farmers) had a satisfaction rating of 4.32, S.D. = 0.45, indicating significantly high satisfaction levels. On the other hand, the buyers (general users) had a satisfaction rating of 4.40, S.D. = 0.39, also indicating significantly high satisfaction levels.