EVALUATION OF THE AUTOMOBILE CHIP CRISIS IN THE CONTEXT OF CRISIS MANAGEMENT

The automotive industry is a rapidly evolving sector that relies heavily on technological advancements. Chip technologies are essential for various automotive systems, including control mechanisms and infotainment systems. In this context, the chip crisis has exposed vulnerabilities in the supply chain and the industry's dependance on chip supplies. The primary issue of the crisis is the bottleneck facing automakers, which negatively impacts production processes and sales due to chip shortages. The purpose of this study is to analyze the chip crisis in the automotive industry and its implications for crisis management. The crisis arises from a shortage of chips in the supply chain, which has adverse effects on automakers. This research highlights the significance of this particular crisis by examining its impact on crisis management practices. It evaluates the causes, effects, and management strategies of the crisis from a crisis management perspective. The scale of this issue demonstrates that chip supply challenges affect not only the automotive industry but also other sectors. This study emphasizes the importance of supply chain and crisis management practices in the automotive industry by analyzing the causes, effects, and management strategies of the crisis. It concludes that companies, especially in the automotive sector, need to adopt more proactive approaches in response to such crises.