Farmers’ preferences for rice bean production traits in western Kenya

Rice bean (<i>Vigna umbellata</i>) is an important legume for food and nutritional security. However, the level of its cultivation in western Kenya, where there is a serious malnutrition challenge, is still low due to a lack of insights into its attributes. Hence, to bridge this knowledge gap, this study analyzed smallholder farmers' preferences for production traits. We collected data from 204 farmers through a choice experiment (CE) approach in upper and lower midland agro-ecological zones. Subsequently, we used the random parameter logit (RPL) model to analyze the data. Results showed that farmers preferred all attribute levels presented except 61 % or more pest resistance. The lower midland farmers preferred compensation of Kenya shillings (Ksh) 34.93 for yields of 9 or more bags per acre; Ksh 52.22 for 61 to 79 maturity days and; Ksh 20.24 for 40 %-60 % pest resistance level. In comparison, upper midland farmers preferred compensation of Ksh 66.44 for 6 to 8 bags per acre; Ksh 53.82 for 9 or more bags per acre; no compensation for 50 to 60 maturity days; and Ksh 132.98 for 40 %-60 % pest resistance. However, farmers preferred no compensation for intact pods. The observed differences in farmers' preferences for rice bean attributes are explained by heterogeneity in the agroecological conditions, farmers' socio-economic characteristics, and risk perceptions. The findings should inform targeted extension and breeding programs that fit farmers' diverse environments and resource endowments.