Investors Decision making Behaviour in Insurance Investment Preference

This study focuses on understanding investors’ decision-making behavior in the context of insurance investment avenues. It employs the Flinder’s Decision Making Questionnaire, based on the decisional conflict model proposed by Irving Janis and Leon Mann in 1979. The questionnaire comprises 31 items that assess six dimensions of decision-making behavior: Vigilance, Hyper Vigilance, Defensive Avoidance, Procrastination or Postponement, Buck-Passing, and Rationalization. This study examines how these six dimensions influence investors’ decisions regarding insurance investment preferences. The objective is to analyze the patterns of investors’ decision-making behavior and their impact on investment choices in the insurance sector.