Using 3rd -Party Logistics Services OR Developing Own Capability to Cater to ECommerce Demands - A comparative Analysis

Ecommerce is an inseparable part of modern global lifestyle, connecting people across international borders and enabling sellers to access global. Despite growing massively over the last couple of decades, its growth is far from over. In fact, the pandemic has acted as an accelerator and the growth momentum is continuing despite people returning to the conventional brick and mortar shops. Ecommerce innovations are constantly being rehashed and improved – especially after the global pandemic this transition is now innovating at a much faster pace. For responding to the ever-increasing demand for swifter yet efficient fulfillment of customer order along with timely shipment, a larger number of e- commerce businesses are turning towards third-party logistics or 3PL providers. While it offers them the freedom from the hassles of storing and delivering finished products to the end-users, the human resource that is therefore freed, can then focus on core competencies of the business thus allowing them to give attention to product development, innovation along with marketing and sales. There is always the risk of poor fulfillment and delayed shipments or goods getting damaged in transit which deteriorates customer satisfaction and company profitability. This article compares the use of third-party logistics (3PL) against building in-house capabilities and highlights the virtue of careful selection and employment of experienced 3PL in helping an enterprise ride the anticipated growth wave by offering cost advantages and flexibility.