Social norms and social opportunities: a qualitative study of influences on tobacco use among urban adolescent girls in Ghana

Our findings highlight strong social influences on girls' perceptions, exposure to opportunities, and decision-making in ways that can often be protective against smoking, particularly at younger ages, but may also leave girls unprepared to manage challenging situations later in life. Understanding this context in Ghana will be important for any future programming aiming to prevent smoking initiation among adolescents.