Leveraging Social Media and Deep Learning for Sentiment Analysis for Smart Governance: A Case Study of Public Reactions to Educational Reforms in Saudi Arabia

The Saudi government’s educational reforms aim to align the system with market needs and promote economic opportunities. However, a lack of credible data makes assessing public sentiment towards these reforms challenging. This research develops a sentiment analysis application to analyze public emotional reactions to educational reforms in Saudi Arabia using AraBERT, an Arabic language model. We constructed a unique Arabic dataset of 216,858 tweets related to the reforms, with 2000 manually labeled for public sentiment. To establish a robust evaluation framework, we employed random forests, support vector machines, and logistic regression as baseline models alongside AraBERT. We also compared the fine-tuned AraBERT Sentiment Classification model with CAMeLBERT, MARBERT, and LLM (GPT) models. The fine-tuned AraBERT model had an F1 score of 0.89, which was above the baseline models by 5% and demonstrated a 4% improvement compared to other pre-trained transformer models applied to this task. This highlights the advantage of transformer models specifically trained for the target language and domain (Arabic). Arabic-specific sentiment analysis models outperform multilingual models for this task. Overall, this study demonstrates the effectiveness of AraBERT in analyzing Arabic sentiment on social media. This approach has the potential to inform educational reform evaluation in Saudi Arabia and potentially other Arabic-speaking regions.