The Impact of Home Environment Insecurity on Tourists’ Self-Protective Behavior in the Event of a Terrorist Attack

Terrorist attacks have a profound and lasting impact on tourism destinations and tourists’ safety. By applying protection motivation theory as the theoretical lens and adopting the threat of a terrorist attack in London as the study context, this study examines the impact of home environment insecurity on tourists’ risk evaluation (i.e., threat and coping appraisals) and self-protective behavioral intentions amid a terrorism incident while traveling. Data were collected from 793 U.S.-based respondents in Amazon-Mturk. The results show that tourists’ home environment insecurity has a positive (vs. negative) impact on their threat (vs. coping) appraisal of the terrorism related risk. Notably, the lack of security in one’s home environment indirectly affects tourists’ tendency to adopt self-protective measures, through tourists’ coping appraisal in relation to their self-efficacy and response-efficacy. This study offers valuable theoretical and practical insights that may enhance tourist safety during a terrorism incident.