From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment
© 2024 The Author(s). Published with license by Taylor & Francis Group, LLC.This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/).
Authors
- Ali Hussain (ORCID: https://orcid.org/0000-0002-5141-2174)
- Moniruzzaman Sarker (ORCID: https://orcid.org/0000-0003-3595-5838)
- Farhan Mirza (ORCID: https://orcid.org/0000-0001-9472-8905)
- Ding Hooi Ting (ORCID: https://orcid.org/0000-0002-3441-7328)
Institutions
- University of Hertfordshire (GB)
- Universiti Teknologi Petronas (MY)
- University of Southampton Malaysia (MY)
Publication Details
- Journal
- International Journal of Human-Computer Interaction
- Published
- 2024-10-28
- DOI
- https://doi.org/10.1080/10447318.2024.2415758
- Citations
- 8
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 9.06