Short videos, big impact: How Chinese youth perceive and engage with news on short video platforms

In the contemporary media landscape in China, short video platforms (SVP) have emerged as significant news sources, especially among young audiences. Anchored in an understanding of news literacy as situated knowledge, this study investigates how Chinese youth (aged 13–18) perceive and engage with news content on these platforms. Based on qualitative interviews with 30 middle and high school students across five provinces in China, we found that 1) participants wanted short video news to be objective and straightforward, and felt that the affordances of short video platforms detract from these values; 2) they reported using news literacy skills when consuming short video news, but the strategies they shared were problematic; and 3) they were reluctant to engage with news content online and preferred to discuss it offline with people they trust. This study sheds light on the complex and often contradictory news consumption engagement and practices among Chinese youth on SVPs.

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Publication Details

Journal
Global Media and China
Published
2024-10-28
DOI
https://doi.org/10.1177/20594364241298055
Citations
3
Primary Topic
Media Studies and Communication
Type
article
Field-Weighted Citation Impact
2.87
Controls
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article

Short videos, big impact: How Chinese youth perceive and engage with news on short video platforms

Xiaohan Huang, Yifei Jiang, Ioana Literat, Jingjing Li et al.
3 citations
Global Media and China
Media Studies and Communication
2.87
article

Short videos, big impact: How Chinese youth perceive and engage with news on short video platforms

Xiaohan Huang, Yifei Jiang, Ioana Literat, Jingjing Li, Xingyuan Meng, Yuruo Lei, Yuening Yu
article en
3 citations

Abstract

In the contemporary media landscape in China, short video platforms (SVP) have emerged as significant news sources, especially among young audiences. Anchored in an understanding of news literacy as situated knowledge, this study investigates how Chinese youth (aged 13–18) perceive and engage with news content on these platforms. Based on qualitative interviews with 30 middle and high school students across five provinces in China, we found that 1) participants wanted short video news to be objective and straightforward, and felt that the affordances of short video platforms detract from these values; 2) they reported using news literacy skills when consuming short video news, but the strategies they shared were problematic; and 3) they were reluctant to engage with news content online and preferred to discuss it offline with people they trust. This study sheds light on the complex and often contradictory news consumption engagement and practices among Chinese youth on SVPs.

Global Media and ChinaVol. 11(1)
Columbia University (US)
Quality Education
Openalex Percentile: Top 9%
Media Studies and Communication
2.87
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Short videos, big impact: How Chinese youth perceive and engage with news on short video platforms — Xiaohan Huang, Yifei Jiang, et al. · Global Media and China (2024) | TGRS Research Map | TGRS