10.K. Skills building seminar: Practical and methodological guidance for conducting online qualitative surveys in public health

Abstract Online qualitative surveys are surveys which prioritise qualitative (open text) questions in data collection. Researchers have stated that these types surveys have rich potential for qualitative researchers. They are able to collect rapid insights into new or emerging areas of health, and are an effective way of reaching populations who may not otherwise engage in qualitative interview studies or focus groups. Although these types of surveys are increasingly used by public health and health promotion researchers, there is very limited discussion in the research literature to guide researchers about the practical and methodological aspects of such surveys. This creates some challenges for qualitative researchers - as well as funders, and peer reviewers - in assessing the rigour and robustness of these studies. Using data from a range of online qualitative surveys that we have conducted with youth and adults relating to gambling, alcohol, climate change, and the commercial determinants of health, we describe the processes associated with developing, implementing, interpreting, and writing up online qualitative survey data. In this practical and interactive multimedia workshop and developing on the work of Braun, Clarke and colleagues, with a focus on Big Q interpretivist qualitative approaches. We will provide: 1. Practical examples, and lessons learned from our own studies about survey design, question development, the importance of rigorous piloting strategies, the use of novel techniques to prompt detailed responses from participants, and the decisions that are made about data cleaning. 2. Examples of the types of responses that can be expected in different types of surveys, and how decisions are made about the quality of responses to questions. 3. Guidance about how to analyse the volume of qualitative data that is generated from such surveys, including developing robust mechanisms to ensure trustworthiness of decision making and data interpretation. 4. Tips based on our role as journal editors about how to present qualitative survey data, and how to respond to challenging reviewer comments. Participants will be provided with a booklet containing survey templates, question examples, tips and examples of how to respond to reviewer comments. Key messages • Online qualitative surveys have rich potential for collecting insights about emerging public health issues. • This workshop will provide practical and methodological guidance for researchers who are interested in using these surveys. Speakers/Panelists Hannah Pitt Deakin University, Burwood, Australia Simone McCarthy Deakin University, Armadale, Australia Samantha Thomas Deakin University, Geelong, Australia