A moda enquanto espaço da escrita para Júlia Lopes de Almeida

This article aims to examine the intersection between fashion journalism and the mainstream press through the column “A moda” by Júlia Lopes de Almeida, published under the pseudonym Ecila Worms in the newspaper O País (RJ, 1834-1934), between 24 February 1892 and 16 August 1901. I examine how Almeida balanced references to everyday life in Rio de Janeiro with self-references taken from fashion periodicals to construct a dual reality, as suggested by Niklas Luhmann (1886). Moreover, I explore the role of the physical space in her writing. The view from her window, along with the objects on her writing desk – particularly printed and handwritten materials – served as a rich source of inspiration for the texts in “A moda”. I argue that the physical space of her writing, together with the fashion publications circulating in Rio de Janeiro at the beginning of the 20th century, provided the writer with a new perspective for exploring the intersection between domestic and public spaces in the Brazilian crônica.