Biden's Puppet and McConnell's Protege: Manipulative Political Communication Design in the 2023 Kentucky Govenors Race

Building on research identifying manipulative communication design (MCD) tactics, including clickbait and dark patterns, in the 2020 U.S. election, we analyzed the interface of political emails from the 2023 Kentucky gubernatorial contest between Andy Beshear (D) and Daniel Cameron (R). This extended abstract reports study results from a critical interface analysis of 291 emails to answer the question: How does political ideology influence the use of MCD tactics? Such tactics exploit cognitive biases to gain political advantage by maximizing the extraction of donations from supporters. Five MCD tactics were prominent in both campaigns (individualization and personalization, inverted authority appeals, political culture jacking, polarizing urgency, and manipulative visual rhetoric.