Communication of EU agricultural antibiotic use policies to farmers & implications for public health

Abstract Background It is estimated that by 2050, ten million people will die each year from antimicrobial resistant infections. AMR is driven by the improper use of antimicrobials, particularly in agriculture. 73% of the antimicrobials sold globally are used in food-producing animals. Problem EU regulations 2019/6 and 2019/4 on veterinary medications and medicated feed require behavior change by farmers to reduce their antimicrobial use. While this is welcomed by public health professionals, the response of the farming community is more complicated, as these regulations exist within the complex context of the global food system and current political unrest between farmers and the EU. Given the influential role of agricultural media for farmers’ decision making, it is critical to understand how AMR and associated public health and EU policies are being communicated to farmers and how the views of specific stakeholders including farmer representative organizations, veterinary bodies and government regulators are being represented. To examine this problem, a case study content analysis of three major agricultural newspapers in Ireland is undertaken. Results Preliminary results suggest that AMR and AMU have been covered in the agricultural media with specific coverage on these EU policies. This includes negative coverage, with key terms such as “threatens”, “risk”, or “warns”, as well as potentially positive views (e.g. “hope”). Preliminary results also suggest that the agricultural media might be a useful source to identify the farming community’s concerns and reactions to EU policy, for example calls by farmer representative bodies for the national government to intervene. Lessons Public health professionals must recognize the important role of farmers in addressing AMR. Evaluating how EU policies on AMR are represented in the agricultural media can help to better understand how this public health issue and its solutions are being communicated to these important stakeholders. Key messages • Public health professionals must recognize the importance of animal health and the role of farmers in addressing the AMR problem. • It is critical to evaluate how EU policies on AMR and associated One Health issues are communicated to non-public health professionals.