7.Y.1. Health Literacy in a multi-modal world: innovation challenges

Abstract Good Governance, Healthy Cities and Health Literacy (HL) (The Shanghai Declaration, WHO 2016) are presented as the three pillars of Health Promotion. In order to pursue these pillars as a global strategy to ensure that citizens can make healthy choices, there is a need to explore innovative ways that are accessible and affordable to all, that will ensure that all have the right to health. In this workshop five presentations will trigger a discussion that is proposed to be developed around the consequences of innovating from the health literacy perspective: Floriane Silvestri from Portugal, will focus on health literacy and health coaching as a node towards health promotion; Juliana Bertani from Basil will address Health literacy & somatic education from a salutogenic self-resource critical health intervention; Alcina Ilharco will focus on mental health and the health literacy of university students; Paula Vital will consider the role of social prescription multi-modal approach and Sukran Peker from Turkey will present a qualitative study of the relationship between health information and behaviors. The discussion that will follow these presentations is aimed at providing new perspectives on the topic of health literacy with participants interaction and networking. Key messages • Innovative ways to bring health promotion into effectiveness needs to be established from health literacy focused initiatives. • Salutogenesis is a structural paradigm to drive innovative mechanisms to help improve wellbeing and quality of life by health literacy innovative approaches.