From Social Media to Public Health: The Role of Identity Recognition in Post-Pandemic Information Dissemination

With social media becoming an essential platform for public health information communication, the impact of identity on the effectiveness of information dissemination in social media has received increasing attention. This study aimed to explore the relationship between identity factors in social media and the effectiveness of public health news dissemination. Different social media user identities have different effects and concerns on public information communication, and the identity backgrounds of bloggers have different perspectives on public health information communication. The findings help to identify the effects of different identities in public health communication and provide possible research ideas and perspectives for future researchers.