Discourse Historical Analysis of Identity Construction of New Energy Enterprises in China and the United States

In recent years, with the increasing awareness of climate change and environmental protection, new energy vehicles have gradually become a hot topic in the automotive industry. This article uses the Social Responsibility Report of BYD and Impact Report of Tesla as corpus, adopts a discourse-history research approach to analyze the three-dimensional framework of discourse analysis, and uses the corpus tool Wmatrix 6.0 to analyze the macro-themes, meso-discourse strategies, and micro-language features of corporate identity construction in China and the United States, explaining their similarities and differences in the construction of new energy enterprise identities. This study provides reference for the identity construction of new energy enterprises in China, and has practical significance for enhancing the international discourse construction ability of Chinese new energy enterprises.