Pengaruh Co-Creation terhadap Brand Awareness

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.

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Publication Details

Journal
Jurnal Informatika Ekonomi Bisnis
Published
2024-10-27
DOI
https://doi.org/10.37034/infeb.v6i4.910
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengaruh Co-Creation terhadap Brand Awareness

Sifa Fauziyyah, Rizqi Muttaqin
Jurnal Informatika Ekonomi Bisnis
Digital Marketing and Social Media
article

Pengaruh Co-Creation terhadap Brand Awareness

Sifa Fauziyyah, Rizqi Muttaqin
article en

Abstract

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.

Jurnal Informatika Ekonomi Bisnis
Universitas Widyatama (ID)
Gender equality
Openalex Percentile: Top 70%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Pengaruh Co-Creation terhadap Brand Awareness — Sifa Fauziyyah, Rizqi Muttaqin · Jurnal Informatika Ekonomi Bisnis (2024) | TGRS Research Map | TGRS