Semantically Modified Proverb in the System of German-language Virtual Communication

The object of study in the article is the German proverb Ohne Fleiß kein Preis in the German-language virtual communication system, namely Germany, Austria, Switzerland. The subject of research is the types of semantic modifications of the above sentiment. The purpose of the study is to highlight the features of the functioning of the semantically modified form of the proverb on the information and advertising portals of Germany, Austria, Switzerland. The theoretical part of the article describes the specifics of the linguistic aspect of virtual communication, which replaced the traditional one together with its own language laws and rules; and the role and place of the proverb fund in the new system. In the second part, examples are given, the goals of using the semantically transformed proverb in articles, notes, messages on the sites of the German-speaking Internet space are indicated. The study conducted on the basis of a descriptive method and a selective type of linguistic analysis is based on the concepts, methods and results of modern paremiology and the works of such paremiologists as V.P. Zhukov, V. Mider, H. Walter, V.M. Mokienko. As a result of the analysis, it was concluded that modified proverbs are a rarer phenomenon in virtual space than conventional ones, but more remarkable and interesting from a linguopragmatic point of view. A detailed description and analysis of the methods of modifying the German proverb, as well as its functioning in the context of virtual communication, will help students of the German language to understand more deeply the linguoculturological features of the proverb fund of the language and apply the knowledge gained for successful communication.