Corporate Social Responsibility as A Strategic Tool for Sustainable Organizational Image and Development

Corporate social responsibility has becomes so popular that almost every corporate organization applies it to meet communal and corporate needs. However, the existing studies which centre on the influence of corporate social responsibility on Nigerian breweries’ corporate image remain controversial as they could not have any convergent point. Therefore, this study examined the impact of Nigerian breweries’ corporate social responsibility on its corporate image. The study adopted survey design in form of cross-sectional study through systematic random and purposive sampling. The sample size of 370 members of the host community of Nigerian breweries, Ibadan was derived through Taro Yamane’s proportional sampling formula. The Head of the factory’s Corporate Affairs was also purposively selected for qualitative aspect of the study. Two research instruments were used to collect data: self-designed structured questionnaire (a four-point modified Likert scale method) and a structured interview guide. The instruments were validated and subjected to reliability test using Cronbach’s Alpha analysis; a value of 0.81 was obtained. Data obtained were presented and analyzed using simple frequency counts and percentages, and content analysis. Findings reveal that the Nigerian breweries CSR is effective and meticulously implemented; it’s significantly impacts the corporate image of the company positively. It is recommended that certain aspects of the company’s corporate social responsibility should be reconsidered, including road maintaince, housing support programmes and environmental sanitation. It is concluded that Nigerian breweries should strengthen efforts that will sustain its corporate social responsibility programme.