Exploration of Blended Teaching in Financial Management Major of Higher Education Institutions in the Digital Age

With the advent of the digital age, universities are starting to break traditional teaching concepts, integrate innovative thinking into teaching models, and strive to improve the effectiveness and applicability of their majors. In order to improve students’ practical ability and employment competitiveness, universities should introduce blended learning methods in classroom teaching, continuously strengthen students’ theoretical knowledge and practical ability, guide them to use the knowledge they have learned to solve practical problems, and enhance their comprehensive strength. This article will analyze the necessity and problems of implementing blended learning in financial management majors in universities, explore the specific path of blended learning in financial management majors in the digital age, and provide reference opinions for universities to cultivate high-quality talents.