CIRP: Cross-Item Relational Pre-training for Multimodal Product Bundling

Product bundling has been a prevailing marketing strategy that is beneficial in the online shopping scenario. Effective product bundling methods depend on high-quality item representations capturing both the individual items' semantics and cross-item relations. However, previous item representation learning methods, either feature fusion or graph learning, suffer from inadequate cross-modal alignment and struggle to capture the cross-item relations for cold-start items. Multimodal pre-train models could be the potential solutions given their promising performance on various multimodal downstream tasks. However, the cross-item relations have been under-explored in the current multimodal pre-train models.