The impact of using artificial intelligence techniques in marketing Iraqi tourist destinations

This study is keen to show the impact of using the most important technologies adopted in the field of artificial intelligence that help in marketing the Iraqi tourist destination locally and internationally, as well as monitoring the positive and negative effects of using these technologies, as well as presenting the most important technologies that can be applied in the Iraqi tourist destination by identifying the concept and origin of artificial intelligence and its most important definitions, characteristics, importance and types, the difference between artificial intelligence and human intelligence, the most prominent applications of artificial intelligence in tourism, the most prominent challenges facing the application of artificial intelligence technologies, as well as knowing the nature of the tourist destination and its definition and the determinants of choosing the tourist destination, as well as the stages of choosing the tourist destination, as well as identifying the reality of artificial intelligence and applying its technologies in the Iraqi tourist destination and the most important positives and negatives of using artificial intelligence technologies in marketing the Iraqi tourist destination. The researcher followed the descriptive analytical approach in order to reach the research objectives by creating a questionnaire consisting of (44) questions, which were divided into two sections, where the first section dealt with demographic data and included (4) questions, and the second section dealt with objective data and consisted of (40) Question included three axes, where the first axis was concerned with the importance of using artificial intelligence techniques in marketing the Iraqi tourist destination, and the second axis was concerned with the techniques of applying artificial intelligence in marketing the Iraqi tourist destination, and the third axis was concerned with the challenges of using artificial intelligence techniques in marketing the Iraqi tourist destination.